Since the first Finest store opened its doors in 2006, we have transformed and enriched the retail sector in Afghanistan, exceeding expectations in the region and beyond. At the heart of our business is our passion for Afghanistan.
We are changing the way customers buy products by providing superior quality at affordable prices. Our stores are stocked to meet every shopper’s needs – to suit every age, income level and nationality. Finest stores offer a diverse range of products from fashion and accessories, home décor and furniture, and appliances to supermarkets offering foods from around the world.
Our stores also provide value added services such as pharmacies and mobile phone cards – our aim is to offer customers everything they need, all under one roof.