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Welcome to Finest

Since the first Finest store opened its doors in 2006, we have transformed and enriched the retail sector in Afghanistan, exceeding expectations in the region and beyond. At the heart of our business is our passion for Afghanistan.

We are changing the way customers buy products by providing superior quality at affordable prices. Our stores are stocked to meet every shopper’s needs – to suit every age, income level and nationality. Finest stores offer a diverse range of products from fashion and accessories, home décor and furniture, and appliances to supermarkets offering foods from around the world.

Our stores also provide value added services such as pharmacies and mobile phone cards – our aim is to offer customers everything they need, all under one roof. 

 Peace through Commerce Award

Finest is proud to be part of the SMN Investment Group that are recent recipients of the 2012 Peace through Commerce Award. Only two of eight winners were private companies and SMN Investment Group is the first Afghan corporation to ever win such an award.













We will be try to present you soon our other partnership...